One control room for the data your business already runs on.
ODIN unifies the marketing, retail, hiring, and weekly-review surfaces a real business uses — so the answer to every question lives in one place instead of fifteen.
The data is already there. The problem is the place where it works together.
Numbers live in too many places
Spend in one vendor, traffic in another, sales somewhere else. By the time the picture is whole, the week is over.
Workflows run on tribal knowledge
Each repeatable job — hiring, weekly reviews, inventory, customer outreach — ends up owned by the one person who remembers how the tool works.
Decisions wait on the right number
Cost per lead. Close rate by source. Inventory on hand. All knowable — but only after a chase that costs a Friday.
One platform, several surfaces — all on the same source of truth.
Each surface runs the part of the business it knows best, on top of one identity, one data layer, one audit trail.
Marketing analytics
Spend, leads, and return on ad spend, unified by source and location.
Weekly operating rhythm
Scorecards, rocks, and the meeting that ties them together.
Hiring workflow
An organized inbox that drafts responses and routes the right person.
Retail + merchandising
Catalog, orders, and fulfillment for branded or operational storefronts.
AI analysis
Ask questions of your data in plain English — answered on the data you own.
ODIN runs on live dealer-system data — synced continuously, attributed end to end.
ODIN connects directly to Tekion’s approved APIs and keeps leads, retail deals, and canonical gross profit in sync around the clock. Every sold unit links back to the exact lead — and the exact marketing channel — that produced it, so cost per lead, cost per sale, and return on spend are computed from dealer-system truth rather than estimates stitched together from exports.
Access is read-only and scoped to the dealership’s own tenant. Every sync is rate-limited, logged, and auditable — and every number on every dashboard traces back to the underlying Tekion record it came from, down to the individual deal.
The questions ODIN was built to answer.
Decide where ad spend goes next month
Pull cost per lead + close rate by source across every location for the last quarter. The AI analyst ranks the channels and answers in seconds.
See which sources actually closed
Same query, sold-side: spend per closed unit, ranked. Operators ask in plain English; the data layer answers.
Run a weekly review with live numbers
Scorecards, rocks, todos, and issues all on the same data layer the dashboards pull from. No more handcrafted decks.
The data stays where it belongs.
Operator data is never sold, never used to train external models, and never shared beyond the third parties listed in the privacy policy. Credentials are encrypted at rest; every privileged admin action is recorded in an immutable audit log.
Tell us a little about you.
Access is approved on a rolling basis. Most requests get a response within 30 days.